Digital Photography
DIGITAL PHOTOGRAPHY
Filmless photography using a digital imaging camera. Digital photography eliminates many of the steps and costs of traditional photography. Using traditional photography, a catalog company has to first test their photo composition, styling, and lighting using Polaroids and then do an actual photo shoot, wait for film development, review transparencies, and finally select the final shots or reshoot. Digital photography eliminates the test shots, the expense and long wait for development, and the cost of film. Digital photographs are available instantly for review and distribution. Digital photographs are easily reused in other formats such as using print catalog images to update a Web site. Digital photography is more commonly used for studio shots of products than for location shoots using live models where mobility and variable lighting present greater technical challenges.
When you start using a new camera, spend some time exploring the possibilities of digital photography.
Start by examining a single object in-depth. How many different ways can you view the object? Try some of these ideas:
* Close-up, medium shot, long shot, specific aspects of object (i.e., bark, leaves)
* Shots that provide context and help people understand “place” (i.e., parking space & car)
* Child’s view, adult’s view (i.e., from height of the person)
* Over-the-shoulder, varied points of view
* Use include an object such as a coin or ruler to indicate size of objects
* Vary Angles – shoot up, down, tilt, landscape, and portrait
* Camera Settings – see what features on your camera do and write them down.
Digital Photo Editing
From open source image manipulation programs such as GIMP to high-end photo imaging software such as Adobe Photoshop, there are many options for enhancing your photographs. Some changes are subtle like the brightness/contrast adjustments made to the photo above that was taken near Bar Harbor, Maine. Other modifications may radically change the appearance or message of a photo.
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